Beijing BAIC Rocar Automobile Services & Trade Co. Ltd. (hereinafter referred to as BAIC Rocar) was jointly established by BAIC Group (officially Beijing Automotive Industry Holding Co., Ltd.) and Ping An Insurance Company of China, Ltd.. The BAIC Motor Group Co., Ltd. holds 60% equity interests, Ping An Insurance Company of China, Ltd. holds 39.3717%, and Taizhou Chumo Equity Investment Fund Partnership holds 0.6283%.
BAIC Rocar is the automotive service and trade development platform of the BAIC Group, a company ranking 129th on the Fortune Global 500 list in 2019. It is an important part of the BAIC Group's automobile industry chain and one of the key enterprises of the BAIC Group.
| BAIC Rocar practices High, New and Characteristic development strategy of BAIC Group, creates high quality, develops new growth drivers and provides characteristic services. It is determined to draw a colorful picture of ‘Car-user Ecosystem, Intelligence-meeting Life’ in the new long march of Century-old BAIC Group. |
| Guided by users, BAIC Rocar implemented the integrated development strategy, adjusted its business structure, developed new business model, expanded business, and realized leapfrog development. By meeting the changing value needs of market users, it preliminarily built the best car-user system. |
| BAIC Rocar implements the ‘integration’ strategy in an all-round way, devotes itself to building core competitiveness, and satisfies the changing value needs of users with the innovation of service mode. The distribution network spreads over nearly 40 cities in China, realizing the coverage of key areas.October 13, 2017 ，The Joint Party Committee of BAIC Rocar Service and Trade changed its name to BAIC Rocar Party Committee. |
| Based on the comprehensive service within the BAIC Group, BAIC Rocar has established the 13th five-year development goal of the vehicle and user ecological integration service provider with ‘BAIC Rocar’ as its brand.August 4, 2016，The first party congress of BAIC Rocar was held. |
| Platform positioning of Rocar: building a first-class automobile service provider for the whole life cycle. The opening of 10 Mercedes Benz distribution networks has been completed. Pilot businesses such as parallel imports, automobile maintenance and second-hand automobiles were launched.December 30, 2015，The Joint Party Committee of BAIC Rocar Service and Trade was established. |
| Service trade was established as one of the most important segments of BAIC Group, and Penglonghang and Rocar Co., Ltd. were integrated in business. |
| October 28, 2013，Zhejiang Penglong Star, the first JV-Benz 3S store of Penglonghang, was opened, marking the beginning of the comprehensive dealer network layout of BAIC Rocar. December 6, 2013，The Party Committee of Penglonghang was established. |
| BAIC established its own Mercedes-Benz distribution network strategy and renamed Beijing Rocar Automobile Service and Trade Co., Ltd. to Beijing Penglonghang Automobile Trading Co., Ltd. (Penglonghang) on September 18, 2012 as its main investment and management body of automobile distribution business. |
| Establish development ideas of three business sectors, including ‘automobile, auto parts and trade’, making clear to expand and strengthen service and trade business. |
| January 8, 2010, Beijing BAIC Rocar Automobile Service and Trading Co., Ltd. was formally established. |
| Through strategic partnership with Ping An Group, Rocar realized joint stock operation and changed management structure and mode, laying a solid foundation for future development. |
| BAIC Rocar finished introducing service and trade resources of Shouqi Car Rental, Tongshun Logistics, automobile sales, and Beijing Automotive Industry Import and Export Corporation, improving the aftermarket industrial chain of BAIC Rocar. |
| October 26, 2007，BAIC Group founded a wholly-owned automobile service and trade platform, i.e., Beijing Rocar Automobile Services & Trade Co. Ltd. |
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